Right after defeating Andorra 6-0, Brittish soccer star David Beckham begun a new underwear campaign for Giorgio Armani fashion label.

Beckham said that he was “proud but a little embarrassed” by the colossal picture of himself in nothing but a pair of tight, black briefs emblazoned with the Emporio Armani eagle logo, which now stand over London’s Oxford Street retail hub.

Beckham, 34, is currently on loan to AC Milan from the Los Angeles Galaxy soccer team,and Victoria (one of the Spice Girl), stripped down before for Armani campaigns too.

The photograph shows the English sex symbol naked except for the underpants, perched on a chair with his legs spread. A braided rope is draped around his torso and partially covers his tattooed arms.

“He’s gorgeous,” said one of hundreds of fans who turned up to witness Beckham’s three-minute appearance despite the huge crowd there in London.

People were mostly appreciative of the photograph, though some were more impressed by his football prowess than the media hype for this latest underwear campaign.

“I preferred him last night on the pitch,” said 8-year-old Ben-Jasper from Germany, who stumbled upon the crowd of onlookers while exploring London on a family holiday.

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Beckham “naked” for Armani again !

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