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Sacha Baron Cohen plays a gay Austrian fashionista in the upcoming “Bruno’ Movie. To be more realistic, he attempted to bleach ALL his body hair…

“Sacha is committed to as much realism as he can muster in his films. He’d heard that all-over hairlessness is a popular trend in the gay community, so he thought he’d bleach all his hair so it looked invisible,” told a source.

“But it quickly turned into a disaster. Shortly after having the procedure done he felt a burning sensation and it grew steadily worse. He had a bad allergic reaction to hydrogen peroxide, which is a strong bleaching agent,” the source then goes. “It was so severe around a certain part of his anatomy that he couldn’t sit down for three days. He had to make an emergency appointment with the doctors, who gave him some medication to counter the irritation.”

“Bruno” will come out in theaters on July 10.

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